戦略的マーケティング・マネジメント 第11版
About this book
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
読者プロフィール
· 314 ページ · ≈ 5 h 49 m · 普通
Strategic Marketing Management, 11th Editionを読むのにどれくらいかかりますか？
約≈ 5 h 49 m — 314ページ、1ページ約250語・毎分225語として。
Strategic Marketing Management, 11th Editionは何ページですか？
最も読まれている版で314ページ。
Strategic Marketing Management, 11th Editionのジャンルは？
Businessの書棚にあります。
Strategic Marketing Management, 11th Editionはパブリックドメインですか？
いいえ — まだ著作権保護中です。
Strategic Marketing Management, 11th Editionの著者は誰ですか？
Alexander Chernev。