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About this book
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
読者プロフィール
3.9/5 · 13549 読者 · 255 ページ · ≈ 4 h 43 m · 普通
Why We Buyを読むのにどれくらいかかりますか？
約≈ 4 h 43 m — 255ページ、1ページ約250語・毎分225語として。
Why We Buyは何ページですか？
最も読まれている版で255ページ。
Why We Buyのジャンルは？
Businessの書棚にあります。
Why We Buyはパブリックドメインですか？
いいえ — まだ著作権保護中です。
Why We Buyの著者は誰ですか？
Paco Underhill。