7 似ている本： 広告大革命
あなたを豊かにする広告ヘッドライン
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits.
The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting…
共通テーマ：Advertising, Business
アルケミー：バカなアイデアが、世界を変える
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with…
共通テーマ：Advertising, Business
コンテイジャス なぜ、アイデアは広がるのか
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly…
共通テーマ：Advertising, Business
$100M 失われたチャプター
The Vault Is Open: The Secret Chapters Have Been Revealed
From the Author of the Record-Breaking $100M Series (OVER 5,000,000 Copies Sold in the series)
This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math."
Translation: They work too well for specific situations.
What's Inside…
共通テーマ：Business
ブランディングの22不変法則
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
共通テーマ：Business
ストーリーブランド戦略 2.0
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource…
共通テーマ：Business
パープルカウ 新版
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable…
共通テーマ：Business