14 似ている本： 広告に生きる

専門店 Greg Alexander · 2020 · 328p · ≈ 10h · 普通 What is a boutique? A boutique is a professional services firm past the start-up stage but prescale. Examples can be found in consulting, marketing and advertising, IT services, etc. It’s basically anyone who sells their expertise.There are 1,465,900 boutiques. This book is for them. It is about what firms at scale do. It is about what boutiques need to do to scale. And this knowledge gap… 共通テーマ：Advertising, Biography & Memoir

注意の商人 Tim Wu · 2016 · ★ 4.1 · 416p · ≈ 13h · 普通 "From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"-- 共通テーマ：Advertising, Psychological aspects

燃やす金 William D. Cohan · 689p · ≈ 22h · 普通 INSTANT NEW YORK TIMES BESTSELLERFrom the bestselling author of House of Cards and Power Failure comes the sweeping tale of a powerful and controversial financial empire, set against the turbulent backdrop of a rapidly changing Wall Street.On March 22, 2021, Leon Black, the brilliant and fearsome billionaire founder of investment firm Apollo Global Management, resigned. For more than three… 共通テーマ：Biography & Memoir

コモンセンスの壊滅的な失敗 Lawrence G. McDonald & Patrick Robinson A Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers is a 2009 non-fiction book written by Lawrence G. McDonald and Patrick Robinson which chronicles the events surrounding the bankruptcy of Lehman Brothers in the context of the 2008 financial crisis and the subprime mortgage crisis. The work is divided into a prologue, an epilogue, and twelve chapters. 共通テーマ：Biography & Memoir

無限の機械 Sebastian Mallaby · 2026 · ★ 4.8 An Instant New York Times Bestseller • One of NPR's Best Books of the Year • Nominated for the Financial Times Business Book of the Year From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing companyEven by the standard of a… 共通テーマ：Biography & Memoir

レストランへの愛 Adam Weisblatt · 170p · ≈ 5h · 普通 A playful, soup-to-nuts guide to creating a restaurant, and a love letter to those who make the struggle palatable, the resilience possible, and the journey more fun—restaurant people.There is no secret ingredient to opening a successful restaurant—in this business everything matters.It’s one thing to work in an established restaurant and a whole other beautiful challenge to turn an empty room… 共通テーマ：Biography & Memoir

熱狂的なファン Ken Blanchard, Sheldon Bowles & Harvey Mackay Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.America is in the midst of a service crisis that has left a wake of disillusioned customers… 共通テーマ：Biography & Memoir

レストラン繁盛フォーミュラ™ David Scott Peters Drawing on his decades of experience as a restaurateur, David Scott Peters offers this specific, hands-on guidebook for independent restaurant owners. Focusing on the operational and cultural aspects of running a restaurant, Peters offers a system―the Restaurant Prosperity Formula™―that allows these businesses to not only survive but thrive in one of the world’s most competitive industries. In… 共通テーマ：Biography & Memoir

お金・富・生命保険 Jake Thompson · 2014 · ★ 5.0 America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times.To be clear, this book is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street.It… 共通テーマ：Biography & Memoir

カリフォルニア炎上 Katherine Blunt · 2022 NATIONAL BESTSELLER2022 Winner of the Golden Poppy Award for Nonfiction (California Independent Booksellers Alliance)A revelatory, urgent narrative with national implications, exploring the decline of California’s largest utility company that led to countless wildfires — including the one that destroyed the town of Paradise — and the human cost of infrastructure failurePacific Gas and… 共通テーマ：Biography & Memoir

新しい地図 Daniel Yergin · 577p · ≈ 19h · 普通 A Wall Street Journal besteller and a USA Today Best Book of 2020 Named Energy Writer of the Year for The New Map by the American Energy Society “A master class on how the world works.” —NPR Pulitzer Prize-winning author and global energy expert, Daniel Yergin offers a revelatory new account of how energy revolutions, climate battles, and geopolitics are mapping our future The world is being… 共通テーマ：Biography & Memoir

電話セールスの完全ガイド Keith Rosen, MCC · 340p · ≈ 11h · 普通 Does this sound familiar? "If I could get in front of the prospect, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge." The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust to generate greater,… 共通テーマ：Biography & Memoir

技能コード Matt Beane · 244p · ≈ 8h · 普通 "A guide to protecting your skill in a world filling with AI and robots"-- 共通テーマ：Biography & Memoir

ペインの仲介者 Elizabeth Chamblee Burch · 352p · ≈ 11h · 普通 "For decades, late-night television has blared a familiar refrain: 'If you or a loved one has been injured by X product...' But behind those ads lies a lesser-known world where elaborate scams revictimize the injured. Why else would thousands of women with health insurance take out loans with astronomical interest rates and fly to south Florida to have their pelvic mesh surgically removed at a… 共通テーマ：Biography & Memoir