10 似ている本： 星ブランド

小さい魚はなぜ大きな魚に食べられないのか Adam Morgan · 1999 · 304p · ≈ 10h · 普通 EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of… 共通テーマ：Brand name products, Marketing, Business

原始ブランディング Patrick Hanlon · 2006 · ★ 4.4 · 272p · ≈ 9h · 普通 In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to… 共通テーマ：Brand name products, Marketing, Business

「エスキモーに氷を売る」発想 Jon Spoelstra · 1997 · ★ 4.5 · 275p · ≈ 9h · 普通 You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't… 共通テーマ：Marketing, Business

マーケティング戦略とマネジメント Diane M. Phillips · 2023 Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a… 共通テーマ：Marketing, Business

ブランディング戦略 David Aaker · 2014 · 220p · ≈ 7h · 普通 "A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related… 共通テーマ：Marketing, Business

物語マーケティング Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… 共通テーマ：Marketing, Business

途方もなくシンプル Ken Segall · 2012 · ★ 3.9 · 256p · ≈ 8h · 普通 To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s… 共通テーマ：Marketing, Business

アルケミー：バカなアイデアが、世界を変える Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · 普通 HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with… 共通テーマ：Marketing, Business

なぜ、私たちは買ってしまうのか Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · 普通 Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer… 共通テーマ：Marketing, Business

アメリカの日焼け Steve Stoute · 2011 · 322p · ≈ 10h · 普通 "The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the… 共通テーマ：Marketing, Business