5 似ている本: トラフィックの秘密
社交メディアマーケティング
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple,…
共通テーマ:Internet marketing, Business
Google 広告の究極のガイド
Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive,…
共通テーマ:Commerce, Business
利益を生み出す勇気
From a small business consultant and entrepreneur, a guide to understanding the financial aspects of making your company a success.
 
In The Courage to be Profitable, Profitability Master Ruth King shows small business owners the easy steps to really understand the financial part of their business.  Written in English rather than accounting babble, profit and loss statements,…
共通テーマ:Small business, Business
アルケミー:バカなアイデアが、世界を変える
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with…
共通テーマ:Commerce, Business
ジャブ、ジャブ、ジャブ、右フック
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's…
共通テーマ:Internet marketing, Business