18 books like A Technique for Producing Ideas
A Technique for Producing Ideas
A Technique for Producing Ideas
A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to…
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Good Services
Good Services
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ADHD and Executive Functions: Lessons Learned from Research (Research Frontiers: Understanding Science, Unlocking Potential) (Attention Deficit Hyperactivity Disorder) (Disease/Disorder Overview) (Clinical Report)
ADHD and Executive Functions: Lessons Learned from Research (Research Frontiers: Understanding Science, Unlocking Potential) (Attention Deficit Hyperactivity Disorder) (Disease/Disorder Overview) (Clinical Report)
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Pre-Suasion
Pre-Suasion
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research…
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Buyology
Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge…
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Improving Social Skills for Children with High Functioning Autism (Research Frontiers: Understanding Science, Unlocking Potential)
Improving Social Skills for Children with High Functioning Autism (Research Frontiers: Understanding Science, Unlocking Potential)
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Brand Gap, Revised Edition, The
Brand Gap, Revised Edition, The
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand •…
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Fearless Public Speaking
Fearless Public Speaking
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MEDDICC
MEDDICC
What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales…
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Breaking Twitter
Breaking Twitter
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to…
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Immersion
Immersion
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Building a StoryBrand 2.0
Building a StoryBrand 2.0
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource…
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The Effortless Experience
The Effortless Experience
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new…
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The Power of Cult Branding
The Power of Cult Branding
"Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--BOOK JACKET.
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Make a Fortune Selling to Women
Make a Fortune Selling to Women
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Socratic Selling: How to Ask the Questions That Get the Sale
Socratic Selling: How to Ask the Questions That Get the Sale
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The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
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Psicología de ventas
Psicología de ventas
Brian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que «la Psicología de Ventas» es más importante que las técnicas y los métodos de venta.El reconocido programa de Tracy, La Psicología de ventas, es el programa de entrenamiento en ventas más…
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