18 books like A vaca roxa
Buyology
Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge…
Shares Business
Building a StoryBrand 2.0
Building a StoryBrand 2.0
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource…
Shares Business
The Alter Ego Effect
The Alter Ego Effect
Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And…
Shares Business
Ultimate Success Secret
Ultimate Success Secret
Shares Business with this book.
The Four Year Career®
The Four Year Career®
Shares Business with this book.
Winning at Sales
Winning at Sales
A champion manager of people, Jack Welch shares the hard-earned wisdom and leadership principles of a storied career in what will become the ultimate business bible.With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their career development. Loaded…
Shares Business
Objections
Objections
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.Except for objections. There is democracy in objections. Every salesperson must endure many NOs in…
Shares Business
How Business Works
Shares Business with this book.
Selling With Purpose
Selling With Purpose
Shares Business with this book.
How to Talk Your Way to Success
How to Talk Your Way to Success
Shares Business with this book.
Pre-Suasion
Pre-Suasion
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research…
Shares Business
Writing That Works, 3rd Edition
Writing That Works, 3rd Edition
The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political…
Shares Business
Brand Gap, Revised Edition, The
Brand Gap, Revised Edition, The
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand •…
Shares Business
Your First 1000 Copies
Your First 1000 Copies
In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books.
Shares Business
Environmental Engineering Dictionary of Technical Terms and Phrases
Environmental Engineering Dictionary of Technical Terms and Phrases
Shares Business with this book.
Rethinking Prestige Branding
Rethinking Prestige Branding
Shares Business with this book.
Environmental Engineering Dictionary of Technical Terms and Phrases
Environmental Engineering Dictionary of Technical Terms and Phrases
Shares Business with this book.
Marketing In Less Than 1000 Words
Marketing In Less Than 1000 Words
** Over 50,000 downloads worldwide **Finally. A book on marketing you can read in 15 minutes flat.In less than 1000 words we explain the major principles of successful marketing - the most important things you must understand to market your business successfully and find more customers. This is a book so short that everybody can make the time to read i
Shares Business