18 books like Blue Ocean Strategy, Enhanced Edition
Purple Cow, New Edition
Purple Cow, New Edition
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable…
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The New Model of Selling
The New Model of Selling
The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional…
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$100M LOST CHAPTERS
$100M LOST CHAPTERS
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Busting Silos
Busting Silos
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On Writing Well, 30th Anniversary Edition
On Writing Well, 30th Anniversary Edition
"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." —New York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to…
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Selling With Purpose
Selling With Purpose
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Strategic Marketing Management, 11th Edition
Strategic Marketing Management, 11th Edition
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RESUMEN - Secrets Of The Millionaire Mind / Los secretos de la mente millonaria: Dominando El Juego Interno De La Riqueza Por T. Harv Eker
RESUMEN - Secrets Of The Millionaire Mind / Los secretos de la mente millonaria: Dominando El Juego Interno De La Riqueza Por T. Harv Eker
¡Piensa como rico, hazte rico!Todos tenemos un patrón personal del dinero arraigado en nuestro subconsciente, y es este patrón, más que cualquier otra cosa, lo que determinará nuestra vida financiera. Puedes saberlo todo sobre mercadotecnia, ventas, negociaciones, acciones, propiedad inmobiliaria y finanzas en general, pero si tu patrón del dinero no está programado para el éxito nunca tendrás…
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Marketing For Dummies
Marketing For Dummies
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Make a Fortune Selling to Women
Make a Fortune Selling to Women
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No B.S. Direct Marketing
No B.S. Direct Marketing
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Everything I Know About Business I Learned from the Grateful Dead
Everything I Know About Business I Learned from the Grateful Dead
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant…
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StoryBranding™ 2.0 (Second Edition)
StoryBranding™ 2.0 (Second Edition)
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The Alter Ego Effect
The Alter Ego Effect
Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And…
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Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre Summary
Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre Summary
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Exactly What to Say: The Magic Words for Influence and Impact
Exactly What to Say: The Magic Words for Influence and Impact
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you…
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The Four Year Career®
The Four Year Career®
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The Qualified Sales Leader
The Qualified Sales Leader
"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at…
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