18 books like Building an Empire
The Power of Cult Branding
The Power of Cult Branding
"Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--BOOK JACKET.
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Pre-Suasion
Pre-Suasion
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research…
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A vaca roxa
A vaca roxa
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Good Services
Good Services
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Building a StoryBrand 2.0
Building a StoryBrand 2.0
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource…
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Objections
Objections
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.Except for objections. There is democracy in objections. Every salesperson must endure many NOs in…
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ADHD and Executive Functions: Lessons Learned from Research (Research Frontiers: Understanding Science, Unlocking Potential) (Attention Deficit Hyperactivity Disorder) (Disease/Disorder Overview) (Clinical Report)
ADHD and Executive Functions: Lessons Learned from Research (Research Frontiers: Understanding Science, Unlocking Potential) (Attention Deficit Hyperactivity Disorder) (Disease/Disorder Overview) (Clinical Report)
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The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
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Socratic Selling: How to Ask the Questions That Get the Sale
Socratic Selling: How to Ask the Questions That Get the Sale
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ESCUCHA, percibe las diferencias y transforma tu vida
ESCUCHA, percibe las diferencias y transforma tu vida
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Ultimate Success Secret
Ultimate Success Secret
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Jeffrey Gitomer's Little Red Book of Selling
Jeffrey Gitomer's Little Red Book of Selling
Wall Street Journal Business Best-Seller, Jeffrey Gitomer's Little Red Book of Selling is now available! It includes Jeffrey's 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales forever.
In this book, you will have the opportunity to understand why sales happen. And by mastering the elements that Jeffrey Gitomer gives…
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RESUMEN - Come As You Are / Ven como eres (La sorprendente nueva ciencia que transformará tu vida sexual) Por Emily Nagoski
RESUMEN - Come As You Are / Ven como eres (La sorprendente nueva ciencia que transformará tu vida sexual) Por Emily Nagoski
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Fearless Public Speaking
Fearless Public Speaking
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Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre Summary
Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre Summary
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Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic
Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic
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Waiting for Your Cat to Bark?
Waiting for Your Cat to Bark?
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Buyology
Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge…
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