18 books like CAPitalize Your Sales
MEDDICC
MEDDICC
What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales…
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The Four Year Career®
The Four Year Career®
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The Dumb Money
The Dumb Money
Named a Best Book of the Year by New York Post! The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter. Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called…
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How Business Works
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The AI Marketing Canvas, Second Edition
The AI Marketing Canvas, Second Edition
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Fearless Public Speaking
Fearless Public Speaking
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The New Model of Selling
The New Model of Selling
The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional…
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Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973)
Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973)
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Purple Cow, New Edition
Purple Cow, New Edition
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable…
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Louder Than Words (Enhanced Edition) (Enhanced Edition)
Louder Than Words (Enhanced Edition) (Enhanced Edition)
“Louder Than Words takes us from an understanding of nonverbal behavior to an understanding of something far more valuable for success—nonverbal intelligence.” — Robert B. Cialdini, author of Influence: Science and Practice“Joe Navarro brings together the art and science of nonverbal communications for the business sector with the edge of a former FBI agent and the insight of a world-class…
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Make a Fortune Selling to Women
Make a Fortune Selling to Women
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All Marketers (Are Liars) Tell Stories
All Marketers (Are Liars) Tell Stories
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a…
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Immersion
Immersion
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Crystallizing Public Opinion (Original Classic Edition)
Crystallizing Public Opinion (Original Classic Edition)
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Buyology
Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge…
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Strategy Is A Verb
Strategy Is A Verb
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Cold Calling Sucks (And That's Why It Works)
Cold Calling Sucks (And That's Why It Works)
Your Ultimate Guide to Book 1 in 3 Cold Calls"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"- JEB BLOUNT, bestselling author of Fanatical…
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Mercadotecnia
Mercadotecnia
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