18 books like Loss Models
Buyology
Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge…
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Summary of Allan Dib's The 1Page Marketing Plan
Summary of Allan Dib's The 1Page Marketing Plan
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Insurance, Risk & Risk Management
Insurance, Risk & Risk Management
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MEDDICC
MEDDICC
What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales…
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Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
Talk to Anyone and Always Know what to Say Next: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You
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Storynomics
Storynomics
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ZUSAMMENFASSUNG - Capital In The Twenty-First Century / Das Kapital im einundzwanzigsten Jahrhundert von Thomas Piketty
ZUSAMMENFASSUNG - Capital In The Twenty-First Century / Das Kapital im einundzwanzigsten Jahrhundert von Thomas Piketty
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Take Their Money: How To Write Words That Really Make You Rich
Take Their Money: How To Write Words That Really Make You Rich
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Exactly What to Say: The Magic Words for Influence and Impact
Exactly What to Say: The Magic Words for Influence and Impact
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you…
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Jeffrey Gitomer's Little Red Book of Selling
Jeffrey Gitomer's Little Red Book of Selling
Wall Street Journal Business Best-Seller, Jeffrey Gitomer's Little Red Book of Selling is now available! It includes Jeffrey's 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales forever.
In this book, you will have the opportunity to understand why sales happen. And by mastering the elements that Jeffrey Gitomer gives…
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The Power of Cult Branding
The Power of Cult Branding
"Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--BOOK JACKET.
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76 Cash Making, Deal Saving Closes
76 Cash Making, Deal Saving Closes
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Si no eres el primero, eres el último
Si no eres el primero, eres el último
Olvídate de pretextos, este libro te dará estrategias comprobadas que te harán un mejor vendedor, empresario y persona, al tiempo que te lleva hacia una nueva libertad financiera.En Si no eres el primero, eres el último, Grant Cardone te muestra cómo adoptar una actitud de "avanza y conquista".Sintoniza con el poder secreto del "hambre", diseña un plan para ser completamente libre, e ignora las…
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The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
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Mercadotecnia
Mercadotecnia
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The New Relationship Marketing
The New Relationship Marketing
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Let's Get Real or Let's Not Play
Let's Get Real or Let's Not Play
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus…
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Predictably Irrational, Revised and Expanded Edition
Predictably Irrational, Revised and Expanded Edition
The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in…
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