18 books like Made to stick
Pitch Perfect
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
Shares: Interpersonal communication, Business
The Tipping Point
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the…
Shares: Psychologie sociale, Social psychology, Psychology, Business
Pushing Up People
Pushing Up People is about time-tested, proven principles that will help you identify winners, get the most out of your people, help your people
have fantastic success and, ultimately, push YOU to the top!!
This was the definitive book that explained how to be a success in multi-level marketing - it is all about how to treat your people to create a winning team - Art Williams did it and so…
Shares: Success in business, Business
La Société du spectacle
Few works of political and cultural theory have been as enduringly provocative as Guy Debord's The Society of the Spectacle. From its publication amid the social upheavals of the 1960s up to the present, the volatile theses of this book have decisively transformed debates on the shape of modernity, capitalism and everyday life in the late twentieth cenlury. Now finally available in a superb…
Shares: Psychologie sociale, Social psychology
Work it Out
Work It Out uncovers the mysteries of how best to work together. Using a mystery theme to uncover how different personalities operate, personality type experts Sandra Hirsh and Jane Kise demonstrate the effects of different personalities at work and how to use this understanding to facilitate more effective work relationships, whether with co-workers, the boss, your team, or subordinates.…
Shares: Interpersonal communication, Psychology
Human Nature and Conduct An Introduction to Social Psychology
nfluential work by the great educator/philosopher maintains that the key to social psychology lies in an understanding of the many varieties of habit; individual mental activity is guided by subordinate factors of impulse and intelligence. His investigation focuses on three main areas of conduct: habit, impulse, and intelligence, with each factor receiving an incisive treatment.
Shares: Psychologie sociale, Social psychology
Growing Yourself Up
To be human is to be in relationships. We can't survive without them but at the same time it's in our relationships that we so easily come unravelled. There are certain relationships that seem to just do us in. Either we feel like we lose ourselves or we feel burnt out from unsuccessful efforts to make things right for another. In our relationships we can experience the very best of ourselves and…
Shares: Social psychology, Psychology
Eros and Civilization
This is Herbert Marcuse's masterpiece which transfixed youth in the 1960s, convincing the New Left there was hope in revolutionary activity. It's also Marcuse encounter with Signmund Freud, well worth the time to decipher it. Narcuse is optimistic, in that if we tame or transform capitalism, we can fix ourselves. It's a far cry from Freud's pessimistic outlook.
Shares: Psychologie sociale, Social psychology, Psychology
Escape from Freedom
Escape from Freedom is a book by the Frankfurt-born psychoanalyst Erich Fromm, first published in the United States by Farrar & Rinehart in 1941 with the title Escape from Freedom and a year later as The Fear of Freedom in UK by Routledge & Kegan Paul. It was translated into German and first published in 1952 under the title 'Die Angst vor der Freiheit' (The Fear of Freedom). In the book, Fromm…
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Selling 101
Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing…
Shares: Success in business, Business
Précis de décomposition
"Toute idée devrait être neutre ; mais l'homme l'anime, y projette ses flammes et ses démences : le passage de la logique à l'épilepsie est consommée... Ainsi naissent les mythologies, les doctrines, et les farces sanglantes. Point d'intolérance ou de prosélytisme qui ne révèle le fond bestial de l'enthousiasme.
Ce qu'il faut détruire dans l'homme, c'est sa propension à croire, son appétit de…
Shares: Psychologie sociale, Social psychology
Advertising Headlines That Make You Rich
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits.
The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting…
Shares: Success in business, Business
Steal The Show
A Wall Street Journal, USA Today, and Publishers Weekly bestseller. A powerful way to master every performance in your career and life from a top business coach and former professional actor.Every interaction is a performance, and much of our success—professional and personal—hinges on our communication skills and being able to inspire an audience. And while some people seem to be naturals in the…
Shares: Interpersonal communication, Business
Competing Against Luck
The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy?…
Shares: Success in business, Business
The crisis of psychoanalysis
Dr. Fromm analyzes the role and promise of psychoanalysis in nine brilliant essays.
Shares: Psychologie sociale, Social psychology
The Definitive Book of Body Language
This book isolates and examines each component of body language and gesture and makes you more aware of your own non-verbal cues and signals and demonstrates how people communicate with each other using them.
Shares: Social psychology, Psychology
How to Talk to Anyone
“You’ll not only break the ice, you’ll melt it away with your new skills.” — Larry King“The lost art of verbal communication may be revitalized by Leil Lowndes.” — Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business,…
Shares: Interpersonal communication, Business
What the dog saw and other adventure stories
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The…
Shares: Social psychology, Psychology, Business