2 books like Reengineering Retail
Spent
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychologythe compelling science of human naturehas clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary sciences principles to a new domain: the…
Shares: Consumption, Consumer behavior
Building a StoryBrand
Get heard and not ignored by your costumers
Shares: Consumer behavior, Selling