18 books like The 22 Immutable Laws of Marketing
Everything I Know About Business I Learned from the Grateful Dead
Everything I Know About Business I Learned from the Grateful Dead
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant…
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Brand Storytelling
Brand Storytelling
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Waiting for Your Cat to Bark?
Waiting for Your Cat to Bark?
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Writing That Works, 3rd Edition
Writing That Works, 3rd Edition
The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political…
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CAPitalize Your Sales
CAPitalize Your Sales
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Strategy Is A Verb
Strategy Is A Verb
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Storybrand 2.0 Edición actualizada
Storybrand 2.0 Edición actualizada
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New Sales. Simplified.
New Sales. Simplified.
The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes…
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Winning at Sales
Winning at Sales
A champion manager of people, Jack Welch shares the hard-earned wisdom and leadership principles of a storied career in what will become the ultimate business bible.With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their career development. Loaded…
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Mercadotecnia
Mercadotecnia
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Get Found
Get Found
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Brand Gap, Revised Edition, The
Brand Gap, Revised Edition, The
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand •…
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Built to Grow
Built to Grow
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The Dumb Money
The Dumb Money
Named a Best Book of the Year by New York Post! The definitive take on the David-vs.-Goliath GameStop short squeeze—a tale of fortunes won and lost overnight that may end up changing Wall Street forever—from the bestselling author of Breaking Twitter. Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called…
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RESUMEN - Secrets Of The Millionaire Mind / Los secretos de la mente millonaria: Dominando El Juego Interno De La Riqueza Por T. Harv Eker
RESUMEN - Secrets Of The Millionaire Mind / Los secretos de la mente millonaria: Dominando El Juego Interno De La Riqueza Por T. Harv Eker
¡Piensa como rico, hazte rico!Todos tenemos un patrón personal del dinero arraigado en nuestro subconsciente, y es este patrón, más que cualquier otra cosa, lo que determinará nuestra vida financiera. Puedes saberlo todo sobre mercadotecnia, ventas, negociaciones, acciones, propiedad inmobiliaria y finanzas en general, pero si tu patrón del dinero no está programado para el éxito nunca tendrás…
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Pre-Suasion
Pre-Suasion
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research…
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Make a Fortune Selling to Women
Make a Fortune Selling to Women
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Summary of Allan Dib's The 1Page Marketing Plan
Summary of Allan Dib's The 1Page Marketing Plan
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