5 books like The Customer Rules
501 Ways to Roll Out the Red Carpet for Your Customers
501 Ways to Roll Out the Red Carpet for Your Customers
"It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, refer, and clamor for more. As a leader in your organization, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so? 501 Ways to Roll Out the…
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Never Lose a Customer Again
Never Lose a Customer Again
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Building a StoryBrand
Building a StoryBrand
Get heard and not ignored by your costumers
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Jab, Jab, Jab, Right Hook
Jab, Jab, Jab, Right Hook
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's…
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The Challenger Sale
The Challenger Sale
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
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