18 books like This Is Strategy
Flying Blind
Flying Blind
A fast-paced look at the corporate dysfunction--the ruthless cost-cutting, toxic workplaces, and cutthroat management--that contributed to one of the worst tragedies in modern aviation
Boeing is a century-old titan of American industry. The largest exporter in the US, it played a central role in the early days of commercial flight, World War II bombing missions, and moon landings. It remains a…
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AI First
AI First
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The Power of Differentiation
The Power of Differentiation
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Analysis of Economic Data
Analysis of Economic Data teaches methods of data analysis to students whose primary interest is not in econometrics, statistics or mathematics. It shows students how to apply econometric techniques in the context of real-world empirical problems. It adopts a largely non-mathematical approach relying on verbal and graphical intuition and covers most of the tools used in modern econometrics…
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Key performance indicators
Breathtaking in its simplicity and profound in its impact, Key Performance Indicators (KPI) distills the balanced scorecard process into twelve logical steps, equipping users with an implementation resource kit that includes questionnaires, worksheets, workshop outlines, and a list of over 500 performance measures. Author David Parmenter provides you with everything you need to master and…
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Socratic Selling: How to Ask the Questions That Get the Sale
Socratic Selling: How to Ask the Questions That Get the Sale
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Brand Storytelling
Brand Storytelling
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Any Insights Yet?
Any Insights Yet?
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Let's Get Real or Let's Not Play
Let's Get Real or Let's Not Play
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus…
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Pre-Suasion
Pre-Suasion
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research…
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An inductive and practical treatise on book-keeping by single and double entry
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Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973)
Meet the New and Improved Section 504 (Insight on Federal Policy) (Section 504 of the Rehabilitation Act of 1973)
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Your First Year in Network Marketing
Your First Year in Network Marketing
How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.…
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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse…
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Resumen De Nunca Dividas La Diferencia Por Chris Voss y Tahl Raz - Negociar Como Si Su Vida Dependiera De Ello
Resumen De Nunca Dividas La Diferencia Por Chris Voss y Tahl Raz - Negociar Como Si Su Vida Dependiera De Ello
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Brand Gap, Revised Edition, The
Brand Gap, Revised Edition, The
THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand •…
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Influence: Science and Practice
Influence: Science and Practice
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).
 
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in…
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Crystallizing Public Opinion (Original Classic Edition)
Crystallizing Public Opinion (Original Classic Edition)
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