18 books like What Would Keynes Do?
Keynes
The ideas of John Maynard Keynes have never been more timely. No one has bettered Keynes's description of the psychology of investors during a financial crisis: ‘The practice of calmness and immobility, of certainty and security, suddenly breaks down. New fears and hopes will, without warning, take charge of human conduct… the market will be subject to waves of optimistic and pessimistic…
Shares: Economists, Business
Key performance indicators
Breathtaking in its simplicity and profound in its impact, Key Performance Indicators (KPI) distills the balanced scorecard process into twelve logical steps, equipping users with an implementation resource kit that includes questionnaires, worksheets, workshop outlines, and a list of over 500 performance measures. Author David Parmenter provides you with everything you need to master and…
Shares: Economics, Business
Analysis of Economic Data
Analysis of Economic Data teaches methods of data analysis to students whose primary interest is not in econometrics, statistics or mathematics. It shows students how to apply econometric techniques in the context of real-world empirical problems. It adopts a largely non-mathematical approach relying on verbal and graphical intuition and covers most of the tools used in modern econometrics…
Shares: Economics, Business
Flying Blind
A fast-paced look at the corporate dysfunction--the ruthless cost-cutting, toxic workplaces, and cutthroat management--that contributed to one of the worst tragedies in modern aviation
Boeing is a century-old titan of American industry. The largest exporter in the US, it played a central role in the early days of commercial flight, World War II bombing missions, and moon landings. It remains a…
Shares: Economics, Business
The Power of Differentiation
"If you want to make history with your brand, read this book!" - Jonathan Randall, President of Mack Trucks North AmericaTwo facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers…
Shares: Economics, Business
This Is Strategy
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making…
Shares: Economics, Business
AI First
AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will…
Shares: Economics, Business
Principles of Economics
Carl Menger is considered the father of the Austrian School of Economics. His pioneering work, "Principles of Economics," published in 1871, not only introduced the concept of marginal analysis but also presented a radically new approach to economic analysis, which remains the core of Austrian theory of value and prices. For the beginner, "Principles of Economics" remains an excellent…
Shares: Economics, Business
Basic Mathematics for Economists
Economics students will welcome the new edition of this excellent textbook. Mathematics is an integral part of economics and understanding basic concepts is vital. Given that many students come into economics courses without having studied mathematics for a number of years this clearly written book will help to develop quantitative skills in even the least numerate student up to the required…
Shares: Economics, Business
Principles of Microeconomics
Principles of Microeconomics covers the scope and sequence of most introductory microeconomics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. Principles of Microeconomics PDF and web view versions have been updated to include current FRED (Federal Reserve…
Shares: Economics, Business
This Changes Everything
The most important book yet from the author of the international bestseller The Shock Doctrine, a brilliant explanation of why the climate crisis challenges us to abandon the core “free market” ideology of our time, restructure the global economy, and remake our political systems. In short, either we embrace radical change ourselves or radical changes will be visited upon our physical world. The…
Shares: Economics, Business
Superfreakonomics
The New York Times bestselling Freakonomics was a worldwide sensation, selling more than four million copies in thirty-five languages and changing the way we look at the world.Steven D. Levitt and Stephen J. Dubner return with Superfreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.SuperFreakonomics challenges the…
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Ultimate Success Secret
Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing…
Shares: Business
Momentum Makers
Whether you're a Network Marketing "newbie" or a seasoned professional, the tips in this book for creating your own personal brand to grow your business will take you to new heights. Each motivating chapter is paired with practical "how to" tips that will blow your business up! Twenty top-producing network marketing professionals from around the world will take you on their motivating journey of…
Shares: Business
Business Organizations
Business Organizations: A Transactional Perspective teaches business organizations from a transactional practice perspective rather than a litigation-based one. By using this book, students will gain a solid foundation in the law of business organizations. Additionally, students will enhance their understanding of the business contexts in which the law operates, and they will gain an appreciation…
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Environmental Engineering Dictionary of Technical Terms and Phrases
This reference manual provides a list of approximately 300 technical terms and phrases common to environmental engineering which non-English speakers often find difficult to understand in English. The manual provides the terms and phrases in alphabetical order, followed by a concise English definition, then a translation of the term in Russian and, finally, an interpretation or translation of the…
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How Business Works
In an era of fleeting information and ephemeral digital bytes, the Harvard Classics stand as a monumental testament to the enduring power of great literature. Conceived by Charles W. Eliot, then President of Harvard University, this unparalleled collection of the world's most significant literary, philosophical, and scientific works offers a profound journey through the annals of human thought…
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A Guide to Modern Econometrics
This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance.New material includes Monte Carlo studies, weak…
Shares: Business