18 books like Éxito en ventas
Busting Silos
Busting Silos
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Purple Cow, New Edition
Purple Cow, New Edition
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable…
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Environmental Engineering Dictionary of Technical Terms and Phrases
Environmental Engineering Dictionary of Technical Terms and Phrases
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Brand Storytelling
Brand Storytelling
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Storybrand 2.0 Edición actualizada
Storybrand 2.0 Edición actualizada
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Exactly What to Say: The Magic Words for Influence and Impact
Exactly What to Say: The Magic Words for Influence and Impact
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you…
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Jeffrey Gitomer's Little Red Book of Selling
Jeffrey Gitomer's Little Red Book of Selling
Wall Street Journal Business Best-Seller, Jeffrey Gitomer's Little Red Book of Selling is now available! It includes Jeffrey's 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales forever.
In this book, you will have the opportunity to understand why sales happen. And by mastering the elements that Jeffrey Gitomer gives…
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Good Services
Good Services
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Conversaciones Cruciales - Tercera Edición revisada
Conversaciones Cruciales - Tercera Edición revisada
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Summary of Allan Dib's The 1Page Marketing Plan
Summary of Allan Dib's The 1Page Marketing Plan
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76 Cash Making, Deal Saving Closes
76 Cash Making, Deal Saving Closes
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Marketing In Less Than 1000 Words
Marketing In Less Than 1000 Words
** Over 50,000 downloads worldwide **Finally. A book on marketing you can read in 15 minutes flat.In less than 1000 words we explain the major principles of successful marketing - the most important things you must understand to market your business successfully and find more customers. This is a book so short that everybody can make the time to read i
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Pre-Suasion
Pre-Suasion
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research…
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Journal
Journal
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All Marketers (Are Liars) Tell Stories
All Marketers (Are Liars) Tell Stories
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a…
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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse…
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Hooked
Hooked
Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?In Hooked, Nir Eyal answers these…
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The New Relationship Marketing
The New Relationship Marketing
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