Guia HBR de fundamentos de finanças para gestores (Coleção Guia HBR)

About this book

DON’T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESSCan you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that’s profitable can still go belly-up? Has your grasp of your company’s numbers helped—or hurt—your career?Whether you’re new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.The HBR Guide to Finance Basics for Managers will help you:Learn the language of financeCompare your firm’s financials with rivals’Shift your team’s focus from revenues to profitsAssess your vulnerability to industry downturnsUse financial data to defend budget requestsInvest smartly through cost/benefit analysis