A coragem de ser lucrativo

About this book

From a small business consultant and entrepreneur, a guide to understanding the financial aspects of making your company a success.   In The Courage to be Profitable, Profitability Master Ruth King shows small business owners the easy steps to really understand the financial part of their business.  Written in English rather than accounting babble, profit and loss statements, balance sheets, proper pricing, and cash flow come alive and are easily understood.  Anyone can follow this simple, three step process to avoid being another failure statistic. The Courage to be Profitable shows business owners how to get and stay profitable in less than thirty minutes a month.   "It would take years to learn all of this on you own. Invest in yourself, invest in your company, read and understand the contents of this book and become a better, more sound business owner." —Terry Tanker, Publisher, HVACR Business   "A must-read for small business owners. . . . King provides readers with straightforward, easy-to-follow steps. . . . Plus, she gives you the courage and tools to create and run a success, profitable organization." —Beth Goldstein, President, Marketing Edge Consulting Group, author of Lucky by Design