4 livros parecidos com O livro do conceito publicitário 3.ª edição
$100M Capítulos Perdidos
The Vault Is Open: The Secret Chapters Have Been Revealed
From the Author of the Record-Breaking $100M Series (OVER 5,000,000 Copies Sold in the series)
This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math."
Translation: They work too well for specific situations.
What's Inside…
Temas em comum: Business
As 22 Leis Imutáveis do Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.…
Temas em comum: Business
Construindo uma StoryBrand 2.0
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource…
Temas em comum: Business
A Vaca Roxa: Nova Edição
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable…
Temas em comum: Business