4 livros parecidos com Contágio

O que ler depois de Contágio — livros parecidos, combinados por temas em comum.

Alquimia Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Moderado 15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]] Temas em comum: Advertising, Marketing, Business

Ogilvy sobre Publicidade David Ogilvy · 1983 · ★ 4.3 · 224p · ≈ 7h · Moderado This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements. Temas em comum: Advertising, Business

Por que compramos Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Moderado The science, mechanics, demographics, and dynamaics of shopping. Temas em comum: Consumer behavior, Marketing, Business

Os Mercadores da Atenção Tim Wu · 2016 · ★ 4.1 · 416p · ≈ 13h · Moderado "From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"-- Temas em comum: Advertising, Consumer behavior, Marketing, Business

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