2 livros parecidos com Ogilvy sobre Publicidade

O que ler depois de Ogilvy sobre Publicidade — livros parecidos, combinados por temas em comum.

Alquimia Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Moderado 15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]] Temas em comum: Advertising, Business

Contágio Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Moderado In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Temas em comum: Advertising, Business

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