11 livros parecidos com Marcas Estrela

O que ler depois de Marcas Estrela — livros parecidos, combinados por temas em comum.

Comendo o Peixe Grande Adam Morgan · 1999 · 304p · ≈ 10h · Moderado EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of… Temas em comum: Brand name products, Marketing, Business

Primalbranding Patrick Hanlon · 2006 · ★ 4.4 · 272p · ≈ 9h · Moderado In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to… Temas em comum: Brand name products, Marketing, Business

Isto é Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderado 1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Temas em comum: Marketing, Business

Gelo para os esquimós Jon Spoelstra · 1997 · ★ 4.5 · 275p · ≈ 9h · Moderado You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't… Temas em comum: Marketing, Business

Estratégia e Gestão de Marketing Diane M. Phillips · 2023 Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a… Temas em comum: Marketing, Business

Aaker sobre Branding David Aaker · 2014 · 220p · ≈ 7h · Moderado "A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related… Temas em comum: Marketing, Business

Storynomics Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… Temas em comum: Marketing, Business

Insanamente Simples Ken Segall · 2012 · ★ 3.9 · 256p · ≈ 8h · Moderado To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s… Temas em comum: Marketing, Business

Alquimia Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Moderado HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with… Temas em comum: Marketing, Business

Por que compramos Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Moderado Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer… Temas em comum: Marketing, Business

O Bronzeamento da América Steve Stoute · 2011 · 322p · ≈ 10h · Moderado "The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the… Temas em comum: Marketing, Business

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