4 livros parecidos com Os Mercadores da Atenção

O que ler depois de Os Mercadores da Atenção — livros parecidos, combinados por temas em comum.

Contágio Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Moderado In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Temas em comum: Advertising, Consumer behavior, Marketing, Business

Alquimia Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Moderado 15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]] Temas em comum: Advertising, Marketing, Business

Ogilvy sobre Publicidade David Ogilvy · 1983 · ★ 4.3 · 224p · ≈ 7h · Moderado This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements. Temas em comum: Advertising, Business

Por que compramos Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Moderado The science, mechanics, demographics, and dynamaics of shopping. Temas em comum: Consumer behavior, Marketing, Business

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