8 livros parecidos com Isto é Marketing

O que ler depois de Isto é Marketing — livros parecidos, combinados por temas em comum.

Gelo para os esquimós Jon Spoelstra · 1997 · ★ 4.5 · 275p · ≈ 9h · Moderado You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't… Temas em comum: Marketing, Business

Estratégia e Gestão de Marketing Diane M. Phillips · 2023 Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a… Temas em comum: Marketing, Business

Aaker sobre Branding David Aaker · 2014 · 220p · ≈ 7h · Moderado "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on… Temas em comum: Marketing, Business

Storynomics Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… Temas em comum: Marketing, Business

Insanamente Simples Ken Segall · 2012 · ★ 3.9 · 256p · ≈ 8h · Moderado 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology… Temas em comum: Marketing, Business

Alquimia Rory Sutherland · 2019 · ★ 4.4 · 384p · ≈ 12h · Moderado 15th century depiction of an [[Ouroboros from the alchemical treatise (Zurich, Rheinau 172).]] Temas em comum: Marketing, Business

Por que compramos Paco Underhill · 1999 · ★ 3.9 · 255p · ≈ 8h · Moderado The science, mechanics, demographics, and dynamaics of shopping. Temas em comum: Marketing, Business

O Bronzeamento da América Steve Stoute · 2011 · 322p · ≈ 10h · Moderado "The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the… Temas em comum: Marketing, Business

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