2 livros parecidos com Por que compramos

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Contágio Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Moderado In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Temas em comum: Consumer behavior, Marketing, Business

Os Mercadores da Atenção Tim Wu · 2016 · ★ 4.1 · 416p · ≈ 13h · Moderado "From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"-- Temas em comum: Consumer behavior, Marketing, Business

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