CoreReads

Consumer behavior 13 本书

Cover of Nudge Nudge Richard H. Thaler · 2008 · ★ 3.9 Cover of The Four The Four Scott Galloway · 2017 · ★ 3.8
Why We Buy
Why We Buy Paco Underhill · 1999 · ★ 3.9 Cover of Sport Consumer Behaviour Sport Consumer Behaviour Daniel C. Funk · 2016
The Age of Surveillance Capitalism
The Age of Surveillance Capitalism Shoshana Zuboff · 2018 · ★ 4.1 Cover of Culinary taste Culinary taste Donald Sloan · 2003
Brandwashed
Brandwashed Martin Lindstrom · 2011 · ★ 3.5
Contagious
Contagious Jonah Berger · 2013 · ★ 4.0
Invisible Influence
Invisible Influence Jonah Berger · 2016 · ★ 3.9
Aesthetic Intelligence
Aesthetic Intelligence Pauline Brown · 2019 · ★ 3.7
Building a StoryBrand
Building a StoryBrand Donald Miller · 2017 · ★ 4.5
Spent
Spent Geoffrey Miller · 2009 · ★ 4.1
Reengineering Retail
Reengineering Retail Doug Stephens · 2017