How Brands Grow
About this book
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of small improvements have been made to the new eBook version as well as new material in category growth, profitability and industrial buying. Basically, it is a bible for every marketer's success.
Reader Profile
4.1/5 · 4023 readers · 284 pages · ≈ 5 h 16 m · Moderate
How long does it take to read How Brands Grow?
About ≈ 5 h 16 m — 284 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is How Brands Grow?
284 pages in its most-read edition.
What genre is How Brands Grow?
It sits on the Business shelves.
Is How Brands Grow in the public domain?
No — it is still under copyright.
Who wrote How Brands Grow?
Byron Sharp.