How Brands Grow vs Inside the Tornado: Which Should You Read?

How Brands Grow Byron Sharp · 2010 ★★★★☆ 4.1 284 pages · ≈ 5 h 16 m · Moderate

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave…

Inside the Tornado Geoffrey A. Moore · 1995 ★★★★☆ 4.0 244 pages · ≈ 4 h 31 m · Moderate

“At the beginning of The Wizard of Oz, Dorothy and Toto are caught up inside a tornado, swept away from their mundane world of Kansas, and deposited into the marvelous land of Oz.”

Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides…