Influence
About this book
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
Reader Profile
3.9/5 · 69 readers · 302 pages · ≈ 5 h 36 m · Moderate
How long does it take to read Influence?
About ≈ 5 h 36 m — 302 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Influence?
302 pages in its most-read edition.
What genre is Influence?
It sits on the Psychology shelves.
Is Influence in the public domain?
No — it is still under copyright.
Who wrote Influence?
Robert B. Cialdini.