Jab, Jab, Jab, Right Hook
About this book
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
Reader Profile
4.3/5 · 217 readers · 195 pages · ≈ 3 h 37 m · Moderate
How long does it take to read Jab, Jab, Jab, Right Hook?
About ≈ 3 h 37 m — 195 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Jab, Jab, Jab, Right Hook?
195 pages in its most-read edition.
What genre is Jab, Jab, Jab, Right Hook?
It sits on the Business shelves.
Is Jab, Jab, Jab, Right Hook in the public domain?
No — it is still under copyright.
Who wrote Jab, Jab, Jab, Right Hook?
Gary Vaynerchuk.