18 books like Jab, Jab, Jab, Right Hook
Growth Hacker Marketing
Growth Hacker Marketing
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it…
Shares Internet marketing, Marketing, Business
Never Lose a Customer Again
Never Lose a Customer Again
Shares Customer relations, Marketing with this book.
Advanced Marketing Management
Advanced Marketing Management
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How to Write Copy That Sells
How to Write Copy That Sells
Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write…
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This Is Marketing
This Is Marketing
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business…
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Pushing Up People
Pushing Up People
Pushing Up People is about time-tested, proven principles that will help you identify winners, get the most out of your people, help your people
have fantastic success and, ultimately, push YOU to the top!!
This was the definitive book that explained how to be a success in multi-level marketing - it is all about how to treat your people to create a winning team - Art Williams did it and so…
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Eat Your Greens
Eat Your Greens
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How Brands Grow
How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of…
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The Referral Engine
The Referral Engine
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over…
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501 Ways to Roll Out the Red Carpet for Your Customers
501 Ways to Roll Out the Red Carpet for Your Customers
"It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, refer, and clamor for more. As a leader in your organization, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so? 501 Ways to Roll Out the…
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Inside the Tornado
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
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The Tanning of America
The Tanning of America
"The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the…
Shares Marketing, Social aspects, Business
Chaos Monkeys
Chaos Monkeys
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.
Shares Internet marketing, Marketing, Success in business
Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
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Building a StoryBrand
Building a StoryBrand
Get heard and not ignored by your costumers
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Expert Secrets
Expert Secrets
xxvii, 268 pages : 22 cm
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Storynomics
Storynomics
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his…
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Marketing and Management Models
Marketing and Management Models
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