Key Account Management
About this book
Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).
Reader Profile
· 379 pages · ≈ 7 h 01 m · Moderate
How long does it take to read Key Account Management?
About ≈ 7 h 01 m — 379 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Key Account Management?
379 pages in its most-read edition.
What genre is Key Account Management?
It sits on the Business shelves.
Is Key Account Management in the public domain?
No — it is still under copyright.
Who wrote Key Account Management?
Peter Cheverton.