Key Account Management vs Selling to Big Companies: Which Should You Read?
Both live on shelves: Selling, Marketing
Key Account Management
Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated…
vs
Selling to Big Companies
• Selected by Fortune Magazine as 1 of 8 "must read" sales books • Gold Medal Winner in Sales Book Awards • 20 Best Sales Books winner, Sales HQ Reviews: Jill’s book came to life with her real life experience and…
The verdict
- Readers rate Selling to Big Companies highest: Selling to Big Companies 4.2 · Key Account Management 3.8.
- Selling to Big Companies is the quickest read — about 4 hours vs 7 for Key Account Management.
- Selling to Big Companies has the widest readership — 13 ratings behind its score.
- Key Account Management reaches further in scholarship and criticism — cited 7 times.
How to choose
Scores by source
| Key Account Management | Selling to Big Companies | |
|---|---|---|
| Hardcover | — | 2.0 (1) |
| Google Books | 4.0 (1) | — |
| Apple Books | — | 5.0 (13) |
Reception
| Key Account Management | Selling to Big Companies | |
|---|---|---|
| Ratings | 1 | 13 |
| Editions | 9 | 2 |
| Citations | 7 | 5 |
| Pages | 379 | 250 |