Strategic Marketing Management: The Framework
About this book
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Reader Profile
· 320 pages · ≈ 5 h 56 m · Moderate
How long does it take to read Strategic Marketing Management: The Framework?
About ≈ 5 h 56 m — 320 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Strategic Marketing Management: The Framework?
320 pages in its most-read edition.
What genre is Strategic Marketing Management: The Framework?
It sits on the Business shelves.
Is Strategic Marketing Management: The Framework in the public domain?
No — it is still under copyright.
Who wrote Strategic Marketing Management: The Framework?
Alexander Chernev.