18 books like Strategic Marketing Management: The Framework

What to read after Strategic Marketing Management: The Framework — books similar to it, matched on shared themes.

Eat Your Greens

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate Shares Marketing, Business with this book.

How Brands Grow

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares Marketing, Business

Advanced Marketing Management

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

This Is Marketing

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares Marketing, Business

How to Write Copy That Sells

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write… Shares Marketing, Business

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares Marketing, Business

Storynomics

Storynomics Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… Shares Marketing, Business

Marketing and Management Models

Marketing and Management Models Helen Strong · 2014 Shares Marketing, Business with this book.

The Heart of Hospitality

The Heart of Hospitality Micah Solomon · 2016 · 207p · ≈ 6h · Moderate "Author explores the hospitality industry to learn how managers create successful customer experiences by exceeding the expectations of current generations. Includes anecdotes from interviews with owners, general managers, and chefs of leading lodging and food service organizations"-- Shares Management

Buyology

Buyology Martin Lindstrom · 2018 · 227p · ≈ 7h · Moderate NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge… Shares Business

Ultimate Success Secret

Ultimate Success Secret Parthiv Shah · 2010 · 398p · ≈ 13h · Moderate Shares Business with this book.

The Effortless Experience

The Effortless Experience Matthew Dixon, Nick Toman & Rick DeLisi Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new… Shares Business

Make a Fortune Selling to Women

Make a Fortune Selling to Women Connie Podesta · 2011 · 186p · ≈ 6h · Moderate Shares Business with this book.

Exactly What to Say: The Magic Words for Influence and Impact

Exactly What to Say: The Magic Words for Influence and Impact Phil Jones Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you… Shares Business

Fanatical Prospecting

Fanatical Prospecting Jeb Blount & Mike Weinberg Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in… Shares Business

Mailed It!

Mailed It! Dayana Kibilds · 2024 Shares Business with this book.

Psicología de ventas

Psicología de ventas Brian Tracy · 2005 Brian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que «la Psicología de Ventas» es más importante que las técnicas y los métodos de venta.El reconocido programa de Tracy, La Psicología de ventas, es el programa de entrenamiento en ventas más… Shares Business

Busting Silos

Busting Silos Hillary Carpio, Travis Henry, Denise Persson & Chris Degnan Shares Business with this book.

About the book { book.title } → · Compare with Eat Your Greens ⚔