The Hidden Persuaders
★ 3.8 avg
1360 votes
127 reviews
6196 want to read
About this book
An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.
Reader Profile
3.8/5 · 1360 readers · 275 pages · ≈ 5 h 06 m · Moderate
How long does it take to read The Hidden Persuaders?
About ≈ 5 h 06 m — 275 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is The Hidden Persuaders?
275 pages in its most-read edition.
What genre is The Hidden Persuaders?
It sits on the Psychology shelves.
Is The Hidden Persuaders in the public domain?
No — it is still under copyright.
Who wrote The Hidden Persuaders?
Vance Packard.