18 books like The Hidden Persuaders
My Life in Advertising
This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Shares: Advertising, Psychological aspects
Car crime
Crime involving cars – whether involving offences by drivers or theft of and from cars – represents a substantial proportion of offences committed, and occupies an enormous amount of police time. But it is not always perceived as the serious crime that it is: many traffic offences cause enormous harm in terms of death and injury, but are often not regarded seriously by drivers, the criminal…
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Nonstop Inertia
In our culture of short-term work, mobile communications an rolling media it seems we are always on the move; but are w really getting anywhere? Non-Stop Inertia argues that this appearance of restless activity conceals and indeed maintains a deep paralysis of thought and action, and that rather than being unquestionable or inevitable, the environment of personal flexibility and perpetual crisis…
Shares: Social aspects, Psychological aspects
The Black Swan
From the critically acclaimed author of Fooled by Randomness, a book about the impact of improbable events on every aspect of life.
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Real Magic
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Shares: Aspectos psicológicos, Psychological aspects, Psychology
Still Here
"Still Here . . . investigates the role and practices in contemporary culture of memoir focusing on illness, death, loss and other experiences of trauma; writing as cure, therapy, or healing narrative. Editors, Sue Joseph, Bunty Avieson and Fiona Giles have brought together this collection of scholarly essays that provide an overview of the areas which trauma memoir has tended to cover, for…
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Your Erroneous Zones
THE RECORD-BREAKING, #1 NEW YORK TIMES BESTSELLER – OVER 35 MILLION COPIES SOLDThe first book by Wayne Dyer, author of the multimillion-copy bestseller Pulling Your Own Strings and national bestsellers There’s a Spiritual Solution to Every Problem and Wisdom of the Ages, this foundational self-help classic is a positive and practical guide to breaking free from the trap of negative thinking and…
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Goddesses in everywoman
A classic work of female psychology that uses seven archetypcal goddesses as a way of describing behavior patterns and personality traits is being introduced to the next generation of readers with a new introduction by the author. Psychoanalyst Jean Bolen's career soared in the early 1980s when Goddesses in Everywoman was published. Thousands of women readers became fascinated with identifying…
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Developing a positive culture where people and performance thrive
"The latest research evidence is fascinating: We can thrive at work, achieve extraordinary performance and make a meaningful contribution to the world. This pragmatic book helps to develop a more positive, productive culture, regardless of your position. Whether you use Interaction Interventions or Change Circles - you can personally influence people through interactions that get copied and…
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And the Band Played on
The blueprint of 20th century investigative journalism. Tracing the course of HIV/AIDS through society; from its earliest as then unknown incarnation, to the height of this 1980s hysteria – the death of Rock Hudson: Shilts's book should be in every High School's final academic examinations coursework reading list, as a compulsory item. An unregrettable read.
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Women Who Love Too Much
Discusses "loving too much" as a pattern of thoughts, feelings, and behaviors which certain women develop as a reponse to various problems in their family backgrounds.
Shares: Aspectos psicológicos, Psychological aspects, Psychology
The 7 Habits of Highly Effective People
New York Times bestseller—over 40 million copies sold
The #1 Most Influential Business Book of the Twentieth Century
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, educators and parents—millions of people of all ages and occupations. Now, this…
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The Seven Spiritual Laws of Success
In The Seven Spiritual Laws of Success, Deepak Chopra distills the essence of his teachings into seven simple, yet powerful principles that can easily be applied to create success in all areas of your life. Based on natural laws that govern all of creation, this book shatters the myth that success is the result of hard work, exacting plans, or driving ambition.
Instead, Chopra offers a…
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The Alphabet Versus the Goddess
Making remarkable connections across a wide range of subjects including brain anatomy and function, anthropology, history, and religion, Shlain argues that, with the advent of literacy, the very act of reading an alphabet reinforced the brain's left hemisphere - linear, abstract, predominantly masculine at the expense of the right holistic, concrete, visual, feminine.
This shift upset the…
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Chaos
The author describes how scientists studying the growth of complexity in nature are discovering order and pattern in chaos. He explains concepts such as nonlinearity, the Butterfly Effect, universal constants, fractals, and strange attractors, and examines the work of scientists such as Mitchell J. Feigenbaum, Edward Lorenz, and Benoit Mandelbrot.
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The Windup Girl
What Happens when bio-terrorism becomes a tool for corporate profits? And what happens when said bio-terrorism forces humanity to the cusp of post-human evolution? In The Windup Girl, award-winning author Paolo Bacigalupi returns to the world of "The Calorie Man"( Theodore Sturgeon Memorial Award-winner, Hugo Award nominee, 2006) and "Yellow Card Man" (Hugo Award nominee, 2007) in order to…
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Positive Youth Development Through Sport
"Cutting through the political rhetoric about the power of sport as a tool for social change and personal improvement, this book offers insight into how and why participating in sport can be good for children and young people. As the first text to focus on the role of sport in positive youth development (PYD), it brings together high-profile contributors from diverse disciplines to examine…
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Theory of Fun for Game Design
It's about
What fun is
Why some games are fun and some games are boring
How different people respond to different kinds of fun
What makes a game fun or not
How games fit into the wider human culture
Whether games can be art
What degree of social responsibility game makers need to have
How games can develop
At its core, though, it is about why games matter.
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