Why We Buy
About this book
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Reader Profile
3.9/5 · 13549 readers · 255 pages · ≈ 4 h 43 m · Moderate
How long does it take to read Why We Buy?
About ≈ 4 h 43 m — 255 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Why We Buy?
255 pages in its most-read edition.
What genre is Why We Buy?
It sits on the Business shelves.
Is Why We Buy in the public domain?
No — it is still under copyright.
Who wrote Why We Buy?
Paco Underhill.