Database Marketing vs Why We Buy: Which Should You Read?

Database Marketing Robert C. Blattberg, Byung-Do Kim & Scott A. Neslin · 2010 Moderate

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

Why We Buy Paco Underhill · 1999 ★★★★☆ 3.9 255 pages · ≈ 4 h 43 m · Moderate

The science, mechanics, demographics, and dynamaics of shopping.