Yes!
About this book
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.
Reader Profile
3.6/5 · 39 readers · 273 pages · ≈ 5 h 03 m · Moderate
How long does it take to read Yes!?
About ≈ 5 h 03 m — 273 pages, assuming roughly 250 words per page at 225 words per minute.
How many pages is Yes!?
273 pages in its most-read edition.
What genre is Yes!?
It sits on the Psychology, Business shelves.
Is Yes! in the public domain?
No — it is still under copyright.
Who wrote Yes!?
Noah J. Goldstein, Steve J. Martin & Robert Cialdini.