18 books like Yes!
Wild
A powerful, blazingly honest memoir: the story of an eleven-hundred-mile solo hike that broke down a young woman reeling from catastrophe—and built her back up again. At twenty-two, Cheryl Strayed thought she'd lost everything when her mother died young of cancer. Her family scattered in their grief, her marriage was soon destroyed, and slowly her life spun out of control. Four years after her…
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The Scarlet Letter
A stark and allegorical tale of adultery, guilt, and social repression in Puritan New England, The Scarlet Letter is a foundational work of American literature. Nathaniel Hawthorne's exploration of the dichotomy between the public and private self, internal passion and external convention, gives us the unforgettable Hester Prynne, who discovers strength in the face of ostracism and emerges as a…
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Little Women
Louisa May Alcotts classic novel, set during the Civil War, has always captivated even the most reluctant readers. Little girls, especially, love following the adventures of the four March sisters--Meg, Beth, Amy, and most of all, the tomboy Jo--as they experience the joys and disappointments, tragedies and triumphs, of growing up. This simpler version captures all the charm and warmth of the…
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A Doll's House
Translation of Doll's house, English translation of Norwegian original by William Archer.
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Creating Signature Stories
"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving…
Shares: Business communication, Persuasion, Marketing
Steal The Show
A Wall Street Journal, USA Today, and Publishers Weekly bestseller. A powerful way to master every performance in your career and life from a top business coach and former professional actor.Every interaction is a performance, and much of our success—professional and personal—hinges on our communication skills and being able to inspire an audience. And while some people seem to be naturals in the…
Shares: Business communication, Interpersonal communication, Business
Real Influence
Authentic influence is about more than creating a strong initial connection--it's about sustaining professional relationships long after an agreement has been reached.When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do…
Shares: Persuasion, Business
Communication essentials for dummies
Get ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without. Utilising a core range of simple skills, this friendly guide shows you how easy it is to communicate…
Shares: Business communication, Interpersonal communication
Pitch Perfect
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
Shares: Interpersonal communication, Business
Resonate
This title reveals the underlying story form of all great presentations that will not only create impact, but will move people to action.
Shares: Business communication, Persuasion, Business
How to Talk to Anyone
“You’ll not only break the ice, you’ll melt it away with your new skills.” — Larry King“The lost art of verbal communication may be revitalized by Leil Lowndes.” — Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business,…
Shares: Interpersonal communication, Self-Improvement, Business
Call Center Handbook
Need to know how to buy a phone switch for your call center? How to measure the productivity of agents? How to choose from two cities that both want your center? No problem. The Call Center Handbook is a complete guide to starting, running and improving your call center. It explains it all: everything that goes into the connection between a company and its customers. From technology primers to…
Shares: Affaires, Marketing, Business
Industry and trade
British economist ALFRED MARSHALL (1842-1924) was one of the most prominent thinkers of his age, and his work influenced half a century of financial philosophy. Though the bulk of his work was completed before the turn of the 20th century, the global ramifications of World War I prompted him to reconsider his theories on international economics, and in 1919 he published the two-volume Industry…
Shares: Affaires, Industry, Business
Inside the Tornado
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
Shares: Marketing, Business
How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of…
Shares: Marketing, Business
This Is Marketing
1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business…
Shares: Marketing, Business
How to Write Copy That Sells
Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever
This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy…
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Advanced Marketing Management
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing…
Shares: Marketing, Business