18 books like Yes!

What to read after Yes! — books similar to it, matched on shared themes.

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares Marketing, Business, Nonfiction

The Everything Guide to Being an Event Planner

The Everything Guide to Being an Event Planner Jennifer Mancuso · 2007 Whether you've recently earned a hospitality degree or are simply looking for a fun career change, The Everything Guide to Being an Event Planner will help you break out of the routine and start a new, creative endeavor-one celebration at a time! Do you love throwing parties? Are you the most organized person you know? Can you thrive in a fast-paced environment? If so, event planning could be… Shares Business, Nonfiction

A Guide to Modern Econometrics Marno Verbeek · 2000 · 520p · ≈ 17h · Moderate This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on what is important for doing and understanding empirical work. It serves as a guide to alternative techniques with the emphasis on the intuition behind the approaches and their practical relevance.New material includes Monte Carlo studies, weak… Shares Business, Nonfiction

A Handbook of Primary Commodities in the Global Economy Marian Radetzki · 2008 · 246p · ≈ 8h · Moderate The world is going through an exceptional commodity boom triggered by a global demand shock largely caused by the sudden emergence of China and India as sizeable raw material importers. Prices of numerous commodities tripled between 2003 and 2006, resulting in huge windfalls for producers and a financial squeeze on consumers. A Handbook of Primary Commodities in the Global Economy is a guide to… Shares Business, Nonfiction

Management

Management Michael Heath · 2010 · ★ 3.8 Get results fast with this quick, easy guide to the fundamentals of Management.Includes how to:• Build a goal-oriented team• Successfully manage individuals, teams and projects• Set clear goals and give quality feedback• Get things done on time and on budget• Deal with difficult situations Shares Business, Nonfiction

The Everything Guide to Starting and Running a Catering Business

The Everything Guide to Starting and Running a Catering Business Joyce Weinberg · 2009 The Everything Guide to Starting and Running a Catering Business is all you need to make your passion your profession! Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you!It's all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned… Shares Business, Nonfiction

Steal The Show

Steal The Show Michael Port · 2015 · ★ 3.7 · 272p · ≈ 9h · Moderate Shares Business communication, Interpersonal communication, Business with this book.

How to Write Copy That Sells

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write… Shares Marketing, Business

How Brands Grow

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares Marketing, Business

Advanced Marketing Management

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

This Is Marketing

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares Marketing, Business

Eat Your Greens

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate Shares Marketing, Business with this book.

Pitch Perfect

Pitch Perfect Bill McGowan · 2014 · ★ 3.5 · 266p · ≈ 8h · Moderate Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description. Shares Interpersonal communication, Business

How to Talk to Anyone

How to Talk to Anyone Leil Lowndes · 1999 · ★ 3.8 · 360p · ≈ 12h · Moderate “You’ll not only break the ice, you’ll melt it away with your new skills.” — Larry King“The lost art of verbal communication may be revitalized by Leil Lowndes.” — Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business,… Shares Interpersonal communication, Self-Improvement, Business, Nonfiction

Real Influence

Real Influence Mark Goulston & John Ullmen · 2013 · 256p · ≈ 8h · Moderate Shares Persuasion, Business with this book.

Influence Robert B. Cialdini · 1983 · ★ 4.0 · 302p · ≈ 10h · Moderate Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly… Shares Persuasion, Self-Improvement, Psychology, Nonfiction

How to Balance Your Life James O'Loghlin · 2009 · 240p · ≈ 8h · Moderate A step-by-step, very practical guide to getting a bit of work/life balance into your own life.Picture this: you're sitting ina traffic jam. You left work late, because you had so much on, and now you're late to pick up the kids from school. And when you get home there's still so much to do: homework, washing, shopping, cooking, cleaning. And the next day you have to get up and do it all over… Shares Self-Improvement, Nonfiction

Let Your Past Go and Live Avril Carruthers · 2008 · 208p · ≈ 6h · Moderate A fresh, accessible and contemporary take on the psychological flaws that trip us up.In Let Your Past Go and Live, therapist Avril Carruthers tackles the many characters we play to survive our families, workplace and relationship challenges, from the 'victim' who only feels good when they're rescuing people, the bullies who get off on monstering others, to the women who just can't resist bad… Shares Self-Improvement, Nonfiction

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