A Technique for Producing Ideas vs A Technique for Producing Ideas: Which Should You Read?

Cover of A Technique for Producing Ideas A Technique for Producing Ideas James Young · 2003 ★★★★☆ 4.2 64 pages · ≈ 1 h 11 m · Moderate

A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through…

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Cover of A Technique for Producing Ideas A Technique for Producing Ideas James Webb Young · 1940 ★★★★☆ 4.2 62 pages · ≈ 1 h 09 m · Challenging

A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through…

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The verdict

How to choose

Scores by source

A Technique for Producing IdeasA Technique for Producing Ideas
Hardcover 4.2 (12) 4.2 (12)
Apple Books 4.5 (41) 4.5 (41)

Reception

A Technique for Producing IdeasA Technique for Producing Ideas
Ratings 41 41
Editions 2 13
Wikipedia attention 136 136
Pages 64 62

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