Aaker on Branding vs Ice to the Eskimos: Which Should You Read?

Aaker on Branding David Aaker · 2014 220 pages · ≈ 4 h 04 m · Moderate

"A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents…

Ice to the Eskimos Jon Spoelstra · 1997 ★★★★☆ 4.1 275 pages · ≈ 5 h 06 m · Moderate

You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book,…