Ice to the Eskimos vs Inside the Tornado: Which Should You Read?

Ice to the Eskimos Jon Spoelstra · 1997 ★★★★☆ 4.1 275 pages · ≈ 5 h 06 m · Moderate

You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book,…

Inside the Tornado Geoffrey A. Moore · 1995 ★★★★☆ 4.0 244 pages · ≈ 4 h 31 m · Moderate

Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides…