Buyology vs Pushing Up People: Which Should You Read?

Buyology
Buyology Martin Lindstrom · 2018 ★★★★☆ 3.8 227 pages · ≈ 4 h 12 m · Moderate Find on Amazon
vs
Pushing Up People
Pushing Up People Art Williams · 1984 ★★★★☆ 4.5 173 pages · ≈ 3 h 12 m · Moderate Find on Amazon

The verdict

Side by side

BuyologyPushing Up PeopleEnjoymentDifficultyInfluencePopularityClassic
Business