Alchemy vs Contagious: Which Should You Read?
Both live on shelves: Advertising, Marketing, Business
Alchemy
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the…
vs
Contagious
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy…
The verdict
- Readers rate Alchemy highest: Alchemy 4.3 · Contagious 4.0.
- Contagious is the quickest read — about 4 hours vs 7 for Alchemy.
- Contagious has the widest readership — 436 ratings behind its score.
Scores by source
| Alchemy | Contagious | |
|---|---|---|
| Hardcover | 4.2 (31) | 3.7 (62) |
| Google Books | — | 5.0 (2) |
| Apple Books | 4.5 (51) | 4.0 (436) |
Reception
| Alchemy | Contagious | |
|---|---|---|
| Ratings | 51 | 436 |
| Editions | 6 | 6 |
| Film adaptations | 1 | — |
| Wikipedia attention | 54091 | 85 |
| Pages | 384 | 250 |