18 books like Alchemy

What to read after Alchemy — books similar to it, matched on shared themes.

How to Write Copy That Sells

How to Write Copy That Sells Ray Edwards · 2016 · 186p · ≈ 6h · Moderate Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write… Shares Marketing, Business

Advanced Marketing Management

Advanced Marketing Management Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis & Dr Jillian Ney · 2018 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

Eat Your Greens

Eat Your Greens Wiemer Snijders · 2018 · 300p · ≈ 10h · Moderate Shares Marketing, Business with this book.

This Is Marketing

This Is Marketing Seth Godin · 2018 · ★ 3.9 · 267p · ≈ 8h · Moderate #1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business… Shares Marketing, Business

How Brands Grow

How Brands Grow Byron Sharp · 2010 · 284p · ≈ 9h · Moderate This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of… Shares Marketing, Business

Marketing Made Simple

Marketing Made Simple Donald Miller & Dr. J.J. Peterson · 2020 · ★ 4.2 · 208p · ≈ 6h · Moderate This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not… Shares Commerce, Business

R.E.D. Marketing

R.E.D. Marketing Greg Creed & Ken Muench · 2021 · ★ 4.0 Shares Commerce, Business with this book.

Ogilvy on Advertising

Ogilvy on Advertising David Ogilvy · 1983 · ★ 4.4 · 224p · ≈ 7h · Moderate This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements. Shares Advertising, Business

The Referral Engine

The Referral Engine John Jantsch · 2010 · ★ 3.5 · 257p · ≈ 8h · Moderate The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over… Shares Advertising, Marketing, Business

Inside the Tornado Geoffrey A. Moore · 1995 · 244p · ≈ 8h · Moderate Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Shares Marketing, Business

The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning Chris Kocek · 2013 · 156p · ≈ 5h · Moderate The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce… Shares Advertising, Marketing, Business

Strategic Marketing Management: The Framework

Strategic Marketing Management: The Framework Alexander Chernev · 2019 · 320p · ≈ 10h · Moderate Shares Marketing, Business with this book.

Contagious

Contagious Jonah Berger · 2013 · ★ 4.0 · 250p · ≈ 8h · Moderate In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly… Shares Advertising, Marketing, Business

Storynomics

Storynomics Robert McKee & Thomas Gerace · 2018 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his… Shares Marketing, Business

Marketing and Management Models

Marketing and Management Models Helen Strong · 2014 Shares Marketing, Business with this book.

Your First Year in Network Marketing

Your First Year in Network Marketing Mark Yarnell & Rene Reid Yarnell How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.… Shares Business

MEDDICC

MEDDICC Andy Whyte · 2020 · 264p · ≈ 8h · Moderate What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales… Shares Business

Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition W. Chan Kim & Renée A. Mauborgne OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential… Shares Business

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